Design Foundations -
Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to identify and apply the appropriate elements and principles of design.

• Demonstrate the systems of design thinking.
• Demonstrate the use of design principles.
• Describe the major periods of design history.
• Evaluate the application of design elements and principles
• Apply current and historical references of style.

User-Experience Design -
Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to analyze and synthesize relevant aspects of human interaction in various contexts (physical, cognitive, cultural, social, political, spiritual and economic) to make appropriate creative and stylistic choices.

• Produce visual solutions to communication problems.
• Design for specific target audiences.
• Identify the factors that contribute to the effectiveness and appropriateness of proposed design solution.

Technology and Tools -
Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to use the appropriate technology and tools to develop expressive, functional, and strategic communication solutions for multiple delivery platforms.

• Select technology and tools for use in the creation, production, and distribution of visual messages.
• Demonstrate technical competency at a professional level.

Problem Solving and Practical Research -
Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to utilize the process of design thinking in the creation of visual messages.

• Synthesize information to make informed design solutions for communication problems.
• Apply problem solving and idea generating techniques.

Professionalism and Practice -
Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to work as a team member of a design practice or develop an entrepreneurial practice.

• Work as a member of a collaborative team.
• Apply personal marketing plans in a formalized job search strategy.
• Participate in the professional community of your chosen area of study.
• Use professional presentation skills to communicate design solutions.

Advertising Process -
Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design will be able to develop effective advertising strategies. Students will conceptualize and produce advertising messages that can be used to persuasively communicate advertising campaign objectives.

• Create advertising campaign objectives and strategies that support the organization’s vision.
• Use persuasive techniques to develop convincing messages.
• Write content for a variety of advertising media that meets advertising campaign objectives.
• Produce designs for a variety of advertising media that meet advertising campaign objectives.
• Research and negotiate prices for the production of various advertising products.