Design Foundations -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Design program will be able to identify and apply the appropriate elements and principles of design.

• Apply the systems of design thinking.
• Apply the principles of composition.
• Apply color theory.
• Apply current and historical references of style.

Strategic Planning and Design -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Design program will be able to analyze and synthesize data, research, and human behavior in various contexts (physical, cognitive, cultural, social, political, spiritual, and economic) to identify and make strategic creative and stylistic choices to satisfy project objectives.

• Produce visual solutions to communication problems.
• Design for specific target audiences.
• Identify the factors that contribute to the effectiveness and appropriateness of design solutions.

Technology and Tools -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Design program will be able to use the appropriate technology and tools to develop expressive, functional, and strategic communication solutions for multiple delivery platforms.

• Select technology and tools for use in the creation, production, and distribution of visual messages.
• Demonstrate technical competency at a professional level.

Problem Solving and Practical Research -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Design program will be able to utilize the process of design thinking in the creation of visual messages.

• Synthesize information to make informed design solutions for communication problems.
• Apply problem solving and idea generating techniques.

Professionalism and Practice -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Design program will be able to work as a team member of a design practice or develop an entrepreneurial practice.

• Work as a member of a collaborative team.
• Apply ethical practices.
• Apply current job search processes in a formalized job search strategy.
• Use professional presentation skills to communicate design solutions.

Web Design Emphasis -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Design program will be able to design and create content for website, tablet, and mobile applications.

• Create visual products for electronic delivery.
• Apply the web design process.
• Plan the scope of production for web, tablet, and mobile applications.
• Demonstrate design proficiency using basic HTML and CSS.
• Evaluate user experience with data.